ShopWay - An Online Marketplace Website

Role:
UX Designer
Duration:
UX Designer
Responsibilities:
UX Designer
Challenge
Create an online marketplace where people can buy and sell products and services. The website will deal in selling second hand products and services that people can sell as individuals.
Solution:
Streamlined Checkout: We reduced the checkout steps from six to three, making it faster and more user-friendly. As a result, cart abandonment rates dropped by 20% in the first month.
Personalization: Implemented a recommendation engine based on customer browsing and purchase history. This led to a 15% increase in average order value.
Live Chat Support: Added a live chat feature for real-time customer support. This reduced customer complaints and improved satisfaction.
Results:
- Cart abandonment reduced by 20%.
- Average order value increased by 15%.
- Customer satisfaction improved by 30%.